What is an Egg Beater?

April 24, 2008

This morning I had a chance to watch the morning news and catch up on my unhealthy food marketing commercial time. An ad for Egg Beaters with Yolk came on the air, and it might have been more shocking to me than watching the Kellogg's Smart Start Cereal commercial (you do not want to get me started). I did not realize that Eggs were now being advertised in coming with yolks, because last time I checked, all eggs had a yolk.
To get a better understanding of what this new version of the egg with yolk was, I went on the product's website to learn that Egg Beaters Original is a carton of "real eggs" that are low in calories and without any fat or cholesterol. I really think that we have gone too far this time. What is more healthy than a locally farmed egg? Eggs are already low-fat, low-calorie sources of protein. But what is even better about eggs, is that they come already conveniently packaged in an all-natural shell. I really cannot understand why we have a) decided that eggs are unhealthy, and developed a "healthier" version; and b) prepackaged them in a carton to produce even more waste.
I admit that at one point in time I was an egg-white eater. I had been convinced that yolks were fattening and to be totally avoided, and so I threw them away. Then it was explained to me like this: if you want to eat in an holistic way, you must eat the whole thing. Why would we separate the egg white from the yolk, when there is probably a natural reason that they come together as one? Instead of eating so many egg whites or egg beaters, whatever they really are, and just eat a whole natural egg. Maybe it will make us feel a little bit more whole as well.

Curve